Maggi Noodles in India: The Revival Challenge Written By Alok Kavthankar and Indu Perepu Category Marketing star star star star star (20 Reviews) Case Description In June 2015, a major controversy erupted in India regarding the safety of Maggi instant noodles, which are produced by Nestlé. The controversy started when the Food Safety and Standards Authority of India (FSSAI) ordered a nationwide recall of all nine approved variants of Maggi noodles, citing excessive levels of lead and MSG (monosodium glutamate), a flavor enhancer, in the product. Key Events Maggi was founded by Julius Maggi in Switzerland in the late 19th century. Julius Maggi was an entrepreneur who was interested in improving the nutritional content of meals, especially for the working class.The brand's initial product was a powdered pea and bean soup mix, which was designed to provide a nutritious and convenient meal option. Product Testing: The controversy began when the FSSAI conducted tests on Maggi noodles and reported high levels of lead and MSG, which exceeded permissible limits in India. Nationwide Ban: Following the test results, several Indian states imposed a temporary ban on the sale, distribution, and manufacturing of Maggi noodles. Recall: Nestlé India voluntarily withdrew all Maggi noodles from the market and initiated a massive product recall. In November 2015, after months of legal and regulatory proceedings, Maggi noodles returned to the Indian market after receiving a clean chit from government-approved labs.
